Dear Partner,
We are excited to share the Q4 Promotional Guide with you!
This year, Black Friday - Cyber Monday will focus exclusively on Premium Edition, targeting Deluxe, Gold, Ultimate and all other Premium editions. Our goal is to offer millions of players an exciting sales experience during the biggest retail event of the year while adhering to discount cooldown guidelines. If your catalog does not include any Premium Editions, we strongly encourage you to explore other Q4 promotional opportunities outlined in this email.
Our guide below will give you the information you need to make the most out of your participation in the upcoming Q4 promotional activities.
Halloween Sale
October 18th - November 1st | 14 Days
We recommend that you submit discounts exclusively for Base Games, DLCs, and Add-Ons. Ensure any Premium Editions are available for Black Friday - Cyber Monday without entering discount cooldowns.
→ Discount submission period: Now open until October 10th.
Please note! This year, Halloween Sale is open for all game genres, not only for horror or scary content!
Epic Savings: November
November 4th - 18th | 14 Days
This sale is ideal for low-profile content, offering a strategic approach to discounting your catalog while effectively navigating through discount cooldown restrictions.
→ Discount submission period: Now open until October 18th.
Black Friday - Cyber Monday
November 19th - December 3rd | 14 Days
We recommend that you submit discounts exclusively for Premium Editions. Ensure any Base Games, DLCs, and Add-Ons out of discount cooldowns and ready for Holiday Sale.
→ Discount submission period: Now open until November 6th.
Please note! Any discounted content outside of Premium Editions will not be featured as a part of the sale and will be excluded from Holiday Sale – due to discounting cooldowns.
Holiday Sale
December 12th - January 9th | 28 Days
This is our biggest sale of the year! We recommend you to discount Base Games, DLCs, and Add-Ons, while reserving any Premium Editions for Black Friday - Cyber Monday.
→ Discount submission period: Now open until November 29th.
Looking for more promotional opportunities? Don’t miss out on the chance to engage with our Deals of the Week! Now open for your submissions in the Discount Management Tool.
Important note: Participating in certain campaigns will prevent you from joining later campaigns inline with our cooldown period policy which can be found in our pricing guidelines. Ensure you are familiar with these before making a submission.
Got any questions? Need support?
Opt-in to the EGS Discounting News and Updates mailing list in the Developer Portal to get all the updates about our upcoming sales campaign and promotional opportunities. Simply follow the steps described below:
- Log into the Developer Portal.
- Click on the bell icon on the bottom of the right menu.
- Click on the 3 dot button on the upper right side of the notifications pop-up window and choose “Settings”.
- In the new window, open the Epic Games Store drop-down menu and check the EGS Discounting News and Updates option.
- Finally, click the “Save” button at the bottom right side of the screen.
Important notes!
- Please review the Discount Management Tool guide! It has all the information you need to quickly and easily set up your discounts.
- Log into your account now and navigate to the Discount Management Tool to learn about the sale dates and complete your discount submission in time.
Still need support? Simply reach out and we would be happy to help.