Ok. Put yourself in the shoes of someone who is hiring. There are 500 applications and only a week to parse them all. What are your choices?
a. Employ the help of others to figure out who gets to go to the next stage of the application process by looking at portfolios first.
b. Painstakingly read every applications resume and cover letter for details that give you confidence enough to look at that individuals portfolio.
c. Use an automated system to check for aptitude indicator keywords and phrases which automatically selects people’s portfolios for you
d. Well, you tell me!
Personally, c is the winner for me, and sure, whether or not the employer actually cares about certification is up to them, but it is a clear and discreet advantage in most cases that can increase the employer’s chances of having as many quality interviews as possible.
…but the inconvenient reason why the unreal job market might not need certification is simply because there’s just not that much demand! It’s a far more niche market that unity’s, and because of this, the applicant pool is probably going to be less too, meaning that you’re usually going to be able to sublimate to an interview of some sort, as long as you word your resume right, of course.