Not only is that absolutely none of a consumer’s worries to care about, it is not actually accurate. I’m always getting better financial deals working with freelancers than agencies. What work with an agency gives me is better guarantees of quality, timeliness, and financial compensation should they fail to meet contractual obligations.
Besides you have to remember the freelancers are not in competition within their local marketplace. They are in competition with the global marketplace. There is next to zero chance that I’d ever outsource to a Western freelancer as I can get the same quality with far lower cost hiring someone from region with better exchange rates.