Sales and Black Friday

The “Pay once, own forever” has allowed many people thru the years to create businesses and make money. The “pay forever own nothing” has only increased rich investors and managers bank accounts and caused so many businesses to shut down.
Also the main target of assets sellers on online shops like the Unity and Unreal Engine ones have always been solo indie developers and micro to small software houses (2-10 people average). Not big AAA studios making billions.
Thinking to force your potential customers to pay forever is always a bad thing but it is even worse when you fail to realize your main target selling products. It always ends up with the majority of potential customers refusing to buy and in this case it happens sooner for a reason… solo developers and micro to small software houses can’t afford paying forever for assets even if they ever wanted to otherwise they would end up with no money selling games or finished products that rarely manage to make a lot of money and usually bring in just enough to keep going when taxes are paid (and in some countries especially in Europe taxes are very high)

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