It would be nice if there was some suggested pricing logic.
Otherwise we’re shooting in the dark.
I don’t know what kind of bills a 100k revenue studio has. They may in fact be on a tighter budget. I wouldn’t assume they have more cash. If they’re making 100-million then yes they can fork over $1000 for their kickstarter scam… 
More importantly, I wonder if it’s going to be obvious enough to customers what “Personal” and “Professional” mean? Are people going to assume professional means commercial, or will it be obvious enough.
Artstation’s personal vs commercial is self-explanatory. Personal vs professional is not.
Otherwise I’d assume forgo “professional”, because small devs are going to assume they should have that and may skip buying altogether.
It’s all a bit vague…