I don’t know if that’s true any more either. It used to be that Nvidia’s cards were generally superior, but AMD/ATI beat them out on value for money. Even that isn’t true any more given how cheap the GTX900s are. Nvidia’s next set of hardware is also rumoured to be hefty step up from these too.
AMD/ATI may need to shift into the mobile and console hardware market entirely. This would be terrible for the PC, since there would no longer be any competitor. Worse if MS acquire them - they’d have incentive to stop their future OSs working with Intel / Nvidia hardware