Well for 5 or 10 dollars it puts the product into impulse territory where someone buying a 90 dollar asset would probably think hay I might as well pick this up while I’m at it (I’ve done it more than once). What come into play though is shelf life and the return rate over say a year and if the BP does something of value that saves time then the shelf life would be infinite.
More than anything though you would want to build brand recognition. It’s not unusual for me to buy something not based on what it is but who made it as I already know the support and quality is there and is worth adding to my kit even if I don’t have a use for it at the time.
After that you will have the roll the dice just like everyone else. 