Essential Seller Experience Improvements for the Fab Marketplace
Hello Fab Team,
I’d like to share feedback from the perspective of an active seller who recently published a product on Fab (BlueprintOutline). While the publishing experience is smooth overall, there are several critical features missing that directly affect both sales performance and product strategy.
These are not “nice to have” features — they are essential tools every seller needs to operate sustainably and to understand their audience.
Below is a detailed list of requests and suggestions:
1. Wishlist Data for Sellers
Fab has a wishlist feature for buyers — but sellers cannot see:
-
How many users added the product to their wishlist
-
Wishlist growth over time
-
Regional wishlist distribution
Why this matters:
Wishlist count is one of the strongest indicators of product potential. On Steam, Epic Games Store, Unity Asset Store, and even gumroad-style marketplaces, wishlist tracking is a core metric for every creator. Without this, sellers are unable to:
-
Plan discount timings
-
Understand early interest
-
Forecast sales
-
Make informed decisions based on user behavior
2. Cart (Add-to-Cart) Analytics
Fab also shows “Add to Cart” for users — but sellers cannot access:
-
Total Add-to-Cart count
-
Abandoned cart numbers
-
Region-based cart stats
Why this matters:
If 500 people add a product to their cart but only 10 complete the purchase, that signals:
-
Pricing issues
-
Checkout limitations
-
Regional restrictions
-
UX friction
Without these insights, sellers are working completely blind.
3. Regional Sales Analytics
Currently, sellers only see completed sales with very limited detail.
It would be extremely helpful to know:
-
Which countries are attempting to buy but fail due to regional restrictions
-
Tax-applied vs non-taxed regions
-
Where potential demand is strongest
This is essential for marketing, pricing, localization, and planning.
4. Failed Purchase Reports (Extremely Important)
Many users report:
-
“Product not available in my country”
-
“Payment not allowed”
-
“Fab search not finding the product”
Sellers have zero visibility into these failures.
A simple dashboard metric would solve this:
-
Number of purchase attempts blocked regionally
-
Number of failed payment attempts
-
Reason for failure (geo-restriction, tax issue, unsupported payment, etc.)
This would dramatically improve seller understanding and support.
5. Public API or Plugin Development Opportunity
If Fab is willing, I (and likely many other developers) can build a plugin/dashboard that provides:
-
Wishlist analytics
-
Cart analytics
-
Regional heat maps
-
Price elasticity tools
-
Promotions optimizer
-
Metrics history
This would bring Fab closer to modern marketplace standards (Steam, Itch, Unity, Unreal Marketplace, EGS).
If Fab provides even a minimal API endpoint, I’d be happy to contribute.
6. Seller Notifications
Currently missing:
-
“Your product was wishlisted”
-
“Someone added to cart”
-
“User from X country attempted but couldn’t buy”
-
“New rating/review posted”
Basic notification tooling would increase engagement and improve seller reaction time.
7. Improved Verification Workflow
(Short note — optional to include)
Address verification and DSA trader validation are extremely important, but many sellers struggle with unclear formatting rules, lack of examples, and slow third-party processing. Providing:
-
Format examples per country
-
Real-time validation
-
Error explanations
-
Progress tracking
…would massively help new sellers onboard faster.
Why This Feedback Matters
Fab is growing fast, and many creators like me want to invest long-term into this ecosystem.
But without essential analytics and insight tools, sellers cannot:
-
Optimize pricing
-
Understand their audience
-
Plan marketing or discounts
-
Improve conversion
-
Predict revenue
Adding these features will significantly improve:
-
Seller trust
-
Marketplace quality
-
Overall revenue for both creators and Fab
Thank you for reviewing these suggestions
I appreciate the team’s hard work and would be happy to help test features or provide additional feedback from a seller’s perspective.
If Fab is open to it, I’m also willing to develop tools/plugins to support this ecosystem.
Thanks again for your time!
— Muzaffer (BlueprintOutline Publisher)
Fab link : Blueprint Outline | Fab