Difference between face count and vertex count?(Voxel draw optimization)

The blender api says:

The vertices will be sharing position, normal and uv. (and probably color)
So welding should be possible.

This article says that vertex count is more important:

Problem is I get stellar face count reduction but meager vertex count reduction…

Also using an actual voxel engine would be way above my skills.
Meanwhile this is educational.

I will update the picture to clear up the 10% difference.