Both, and I don’t see how internals that you often can’t even see are that big of a deal. The mobo is a huge expenditure for no practical benefit. You could easily get something at $150 that will satisfy your needs. The case is a waste as well, you’re spending $300 on a GPU and $200 on a case. Those are some backwards priorities. $170 for a PSU that is only going to run a single 770 and 4770K is unnecessary. I see plenty of Seasonic, Corsair, and XFX PSUs with plenty of wattage in the $60-$90 range. The cooler is exorbitant, at that price you might as well watercool it. Haswell doesn’t OC that well anyways, you could probably get very similar if not identical results with a $25 Hyper 212.
That laptop will be obsolete in one year. The 870M is already slower than mid range GPUs released in 2012.