It was not, hence all the drama. And the melting connectors, and the frivolous performance claims, and the pricing model, and the paper launch… The list goes on. I’m just happy to see AMD managed to capitalise a wee bit on all that. Nvidia’s stance may also create some wiggle room for Intel.
Don’t get me wrong, the transformer and mfgx4 are fantastic technological improvements, dlss vs fsr is not really a competition; those features just do not benefit everybody equally. I’d trade them for more raw raster / compute power.
As outrageous as it may sound, out of the entire Nvidia’s lineup (5060 will not be that great), the 5090 seems to be the most attractive piece. 
Have you tried studio drivers by any chance?
There are some rumours floating about regarding March KBs soft bricking PCs. But then again, it has always been the case every update.