I know of the original Apple “1984” ad that was targeting Microsoft. As someone who knows the original 1984, this was never funny. It wasn’t when Apple did it, nor when Epic did it now.
And if it’s just for the media, why not publish it solely on their Twitter? Why play it in Fortnite, with an audience of mostly 12- 15 years old kids?
This was intentional to rile up the young Fortnite user base against Apple, and that is just despicable.