The logic is flawed.
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You are not obligated to give lifetime support. Nowhere in the marketplace EULA it says that. Point me to the appropriate section if you think otherwise, please (really).
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If you think you are obligated to giving lifetime support, you’re still going to give lifetime support, no matter if you sold a “cheap” license to the individual or an “expensive” license to a cooperation. Over years, your profit will always go down to ZERO and below. It’s simple math. You can’t win.
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You should raise prices if you want to give support for free, or keep prices low and charge for support. Yes, that is your time, it is worth something as you stated, so charge for it. Selling stuff on the marketplace is business, start acting like one.
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Hence, sellers need tools to VERIFY PURCHASES. So they can track support costs. Nothing’s wrong with helping someone getting started with your product for free. Things get abusive once people expect you to program their game for them.
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As a compromise between seller and buyer interests, would you think that two licenses could be enough? For example, entities with less than $ 100k revenue per year and entities with >100k / year?
And again, I do not think anything we discuss here matters. Epic staff has been silent for months on this topic.