MS made WIN 10 free with future updates in an way, there are looking for alternative money making model, and they look at Play store & iOS store, they think whoa O.o, we had the best resources but we could not monetized in that way, Imagine people’s were buying all the software & games through win store and the commission would make skyrocket their earnings. The problem is they had been conservative and need to learn from google’s freemium earning models 