Textures follow curve of mesh

Hey all! Thank you firstly for your help.

So I’m trying to figure out a way to manipulate the uvs in the shader for a pathway so the texture can flow along the curve.
Technically I could do it the old-school way and hand paint the pattern in photoshop over the uv island, but that will severely limit what we can do procedurally in Unreal.
Here’s a drawing as an example…

Thank you again for your help, and advice.

  • Joseph