Yes, it a C++ project (VS2013) and packaged as shipping (32 bit).
I’m not sure if all end users with this problem are on 32 bit or 64 bit windows. I’ve only seen the problem on a 64 bit windows (EDIT: Windows 7) myself.
For now I just recommend them to install the VC++ and directX package and that seems to solve the problem. Not very user friendly though 