Creating an interactive environment should be considered a premium service and should probably come with a higher price tag. But once studios and artists build quality realtime assets, the price will go down and the speed increase.
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True, the assets are what kills the time frame. That said many clients want custom furniture of their choosing which would have to come at a premium. From my experience apartments unless they’re high end luxury units would not be a good candidate for VR, that is if you want to be paid well. It’s unfortunate but I see people asking for VR in UE4 at static image prices.