# Localization Strategy: Should we translate the Core Title of an FMV Game (e.g., Japanese, Chinese markets)? 

**URL:** <https://forums.unrealengine.com/t/localization-strategy-should-we-translate-the-core-title-of-an-fmv-game-e-g-japanese-chinese-markets/2676323>\
**Category:** Distribution & Marketing\
**Tags:** question, epic-for-indies\
**Created:** [November 19, 2025, 12:28am UTC](https://forums.unrealengine.com/t/localization-strategy-should-we-translate-the-core-title-of-an-fmv-game-e-g-japanese-chinese-markets/2676323 "2025-11-19T00:28:18Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![SNR\_Interactive](https://d3kjluh73b9h9o.cloudfront.net/original/4X/2/8/5/28502927f1d97ba1051b3b47ccfe17233bf41ef0.png) [@SNR\_Interactive](https://forums.unrealengine.com/u/SNR_Interactive)\
**Post date:** [November 19, 2025, 12:28am UTC](https://forums.unrealengine.com/t/localization-strategy-should-we-translate-the-core-title-of-an-fmv-game-e-g-japanese-chinese-markets/2676323/1 "2025-11-19T00:28:18Z")

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Hello Developers,

We are currently finalizing the store page localization for our FMV game, **Love: Fall in Death** , and we have a key strategy question regarding the main title.

**Background:** We have successfully localized all our descriptions, subtitles, and marketing assets (e.g., the localized market headline: **`aboutItem.0.textBlock.headline`** like “Aşk: Ölürüm Sana” for Turkish).

However, we have maintained the core brand name, **“Love: Fall in Death,”** across all languages in both the **`productDisplayName`** field (the main title visible on the store page) and the **`title`** (Offer) field for global consistency.

We are now evaluating if we should fully localize the **`productDisplayName`** for key regions like Japan and China to maximize visibility.

* * *

### **Seeking Community Insight**

1. **Technical Field Confirmation:** For the **main game title** that appears in search results and the user’s library, is the **`productDisplayName`** field truly the expected and correct field to input the localized name for each language? _(We want to ensure we’re using the right technical spot.)_

2. **Discoverability vs. Branding:** Based on your experience with narrative/FMV titles on the Epic Games Store:

If you have any successful case studies or examples regarding the localization of the **main game title** on EGS, your shared experience would be invaluable to our launch strategy.