Launch Failed whenever Google VR and/or SimpleHMD plugins are enabled

I am trying to follow the Google VR Quick Start from Unreal documentation.
If I enable the Google VR or SimpleHMD plugins I get “Launch Failed” error:

PackagingResults:Error: Error Launch failed! Missing UE4Game binary.
You may have to build the UE4 project with your IDE. Alternatively, build using UnrealBuildTool with the commandline:
UE4Game <Platform> <Configuration>

If I disable them the game launches fine on PC and Android but no VR. I tried with Unreal engine 4.12 and 4.13. Clean installs. Also tried reinstalling CodeWorks but problem persists.