I wondered about this myself when first getting to know ue4. It seems like such an obvious thing to attract people interested in creating stuff themselves and maybe progressing to more advanced development.
Epic has already put out a bunch of content in the form of examples but why isn’t there a well organised full set of asset packs with a few different themes?
It should be reasonably easy to create a great environment out of the box with content packs and a ready made template. Sure you can buy packs but ignoring the cost its a mixed bag. Think about why modding became so popular. Gamers have a ready made game full of assets to play around with and change. Making an outdoor environment for example should be more like cryengine with a few good content packs and better tools and defaults. There’s a lot of messing about to get something good going right now.
At the end of the day i get that epic is mainly engine and dev focused rather than casual user but ue4 could be so much better and it wouldn’t take much.