GTX 580 ECS - heating up

My graphics card is a gtx 580 of ecs and has reached to high temperatures when using the material editor or preview the scene, if it remains in game play it exceeds 100C and off the PC. Is there any optimization solution realtime not to force both the board? I believe this is not normal.
An additional note: I use the msi program “afterburner” to increase the rotation of the cooler and a refrigerated room at 24C.

Thanks for help, and sorry for my bad english