I am using a orthographic camera
its rotation is 0,0,0
its childed to a springArm which is rotated -90 to point at my sprite
my PlayerStart is rotated to 0,0,0
the general idea of the level http://i.imgur.com/M9YNMHy.png
When I hit play, it works fine http://i.imgur.com/cheRFC1.png
when I hit launch, it works fine http://i.imgur.com/3u8T15b.png
when I Package & Ship (windows 32 bit), the camera is pointing in the wrong orientation, it appears to be pointing along the x axis, instead of the y axis http://i.imgur.com/faqwYlw.png
It appears to have to do with player start maybe? I am not sure
Is there an additional setting that could impact the default orientation of it, that would differ from play & Launch vs package project
1 of 2 things occurred that I think solved it.
Either I had some project setting gamemode thing messed up. Or I had 2 levels saved with the same name. And the levels were near identical, and the level I was working in, was only really different from the packaged default map, by very subtle changes (such as player start rotation)
All works now though!